letters that represent a person's name or a name that is abbreviated to initials

the first letter of each word in a phrase

एक वाक्यांश में प्रत्येक शब्द का पहला अक्षर

English Usage: He created a new initials for his company.

Hindi Usage: उसने अपनी कंपनी के लिए एक नया आद्याक्षर बनाया।