"dear" or "beloved one"

"a term of endearment"

"प्रेम का शब्द"

English Usage: "He always calls her cher."

Hindi Usage: "वह हमेशा उसे प्रेम का शब्द कहता है।"

"to cherish"

"to hold dear"

"प्रिय मानना"

English Usage: "They cher their traditions."

Hindi Usage: "वे अपनी परंपराओं को प्रिय मानते हैं।"